Standing center stage in the limelight used to hold prestige – now most media clips fall victim to a comedic remix with a dub step beat behind it. Don’t let your life insurance agency be the next viral mockery.
Take the internet marketing bull by the horns – exercise restraint, shake down social media, and use music to soothe the savage beast.
Ads – loud and unclear
If you’re sponsoring content and want to slip in a little placement ad, don’t slap the voyeur in the face with the equivalent of a digital pie.
After a jolt… what do you remember about the seconds that ensued? I’ll bet it wasn’t much. That’s because you’re in shock mode. Screeching quick start ads are counterproductive in that way.
Draw the consumer to stand and fight, not take flight. Try a slow fade, not Kid ‘n Play style – classy like…as in right before that summer blockbuster you have been itching to see comes on the screen.
Don’t mumble meekly in the corner either – you don’t need the high pitched wine of a dog whistle to be heard, just have something to say that’s worth listening to.
Shake the Tweeter, bust the meter
Use and abuse your social media platforms. Not only does digital publishing spread information quicker than the plague, it hoards it.
You think Twitter and Facebook were invented merely to satisfy your gratuitous need to spread your vapid mush? Snap out of it slick – it is all about flying those paper planes.
Every post leaves a digital footprint that is tracked, quantified, and sold on the analytics and reporting black market – so you definitely need to tap that ‘@.’
Social media isn’t just for cheap and easy gossip – if used intelligently it can stir up the right attention to boost your insurance and financial marketing services – and it’s free, oh so free.
A music playlist can read like a diary – it’ll give you the heads up on whether you’re dealing with a high maintenance pop princess or a soulful blues aficionado.
Music has the power to congregate, separate, and elevate all at the same time. It is a powerful weapon you need in your internet marketing arsenal.
Clare Caldwell and Sally A. Hibbert of the University of Strathclyde, Scotland, studied the effects of music tempo on consumer behavior in a restaurant setting. Turns out slow music increased diner visit time – and the amount of coin they dropped on a hot dish.
Play that funky music insurance boy – find your own rhythm, and don’t let the beat drop on your campaigns.
Wrap it up…
Internet marketing is a resource your life insurance agency can’t live without. Lasso up on your strategies – the urban jungle is dense with competition, and predators.
There is a subtle art to locating the medium of edgy and obnoxious – get to know exactly what will rally your consumers to chant for an encore.
Show your clients you have all the right moves – turn it up and dance like no one is watching.