Brand Building Buddha

In the chaotic and cutthroat world of business, what a relief it is to find a life insurance agency that shines as the voice of reason – one that carves the path instead of just treading on it.

Show the mob the way in the light – open connections like a guru, exercise compassion, and relieve yourself of wrongdoing to build your brand like a Zen master.

Networking nirvana

Today’s brand building is all about enhancing your customers… uh, “me.” If you’re not fulfilling that need then you’re about as useful as an ash tray on a motorcycle.

Helping others to build their brands will build yours simultaneously – it makes your name synonymous with the man who knows how to get things – the ‘Red’ to their Andy Dufresne.

Pull your sleeves up and make honorable connections for your clients that will evolve into a lucrative network – not just another hash tag fanatic with a “like” button fetish.

That’s white-collar karma guaranteed to circle back – and when you need a favor, you’ll know who can pull markers on.

Profit hugs for humanitarians

When it comes to building a business, being soft like Charmin usually isn’t a good thing, but your clients want to know that you’re not just a bottom line brute.

Consumers are seeking to connect with producers beyond a superficial plane – so show a little love and share the wealth with a non-profit you hold dear (there must be one).

It is a well-known fact that toying with emotions will provide the greatest return on an investment. With that in mind, remember that certain topics are never going to be part of polite conversation so leave anything taboo off the table.

Don’t try to fake it though. This is charity, not pity – and consumers can sniff out bogus quicker than a chicken on a June bug.

Honor by association

A man can be measured by the company he keeps – so who are you rolling with?

You want to build professional kinships that put you out to stud, not drag your name through the mud.

Exchanging advertising rights for your media content is essential for your organization to grow, but you don’t need to do business with the bottom dwellers to do it.

If I visit your site and get a virus or buried in spam e-mails, I’m going to drop you like a bad habit. Then salaciously slander your name to everyone I know.

Always know who and what you’re working with if you want to remain a class act and not the next water cooler joke.

Wrap it up…

Don’t be fooled by the fame, the bright lights and attention – the man behind the curtain is always pulling the strings. You want to be the profiteer and not the puppet.

True born leaders do the right thing even when no one is looking. Your clients will respect you for keeping your life insurance agency on the straight and narrow because they know you’ll do the same for them.

Be genuine to your voice when building your brand and your good name will flourish like the wild lotus.

Lisa Navarro is a freelance writer and administrative professional currently residing in Southern California. She has over 10 years of experience within the marketing and health insurance fields. When she’s not intimidating strangers with her writing, she’s most likely out and about stirring up trouble.