Customer Relationships – Mojo Rising

You worked hard to get the score – don’t let your blood, sweat, and tears go cold over time. Show the industry your life insurance agency can still move it like it’s stolen. Lend an ear, along with a helping hand, and strap your hard hat on for constructive criticism to keep your customer relationship fires white hot.

The customer canary sings

Something on your mind dear? – Five fateful words that can make or break your night.

Thankfully there is one corner of your life where you don’t have to worry about passive aggressiveness, and that’s the relationship you have with your customer.

The modern consumer is direct – they won’t beat around the bush when it comes to telling you what they want. In fact, they feel it’s their duty to say so – it’s your job as a life insurance agency to listen up and deliver the goods.

Lexus made a hover board… oh yeah, a hover board. Is a hover board necessary to our survival? No. Is it super awesome and something every kid has been shouting from the rooftops for since Back to the Future II came out? You bet it is.

Don’t just wait for your turn to talk – have open conversations with your clients regularly if you want to keep them smiling pretty.

Life insurance Yoda you are

Hoarding information like Rumpelstiltskin is no way to make friends – sharing your wealth of knowledge can spin gold for both your business and your customer.

You never forget the one that taught you how to catch fish instead of beg for it – how to be independent. That kind of life lesson breeds loyalty to the teacher.

Do the same for your life insurance agency by being the go-to guru for education on the right products and tools for success – that’s job security.

Take LTC, a highly lucrative product, shied away from by most life insurance agents because it is challenging to comprehend – give them a cheat sheet on the perfect elevator pitch.

People are most afraid of what they don’t understand – open their eyes to a new frontier and your name will be synonymous with that of legends.

Pop quiz hot shot

It is too easy to grow too big for your business britches when you’re on a hot streak – Never work under the assumption that your clients are ever completely satisfied.

Scorsese isn’t a man known for needing direction (pun definitely intended), but you may be shocked to hear that the original version of Goodfellas left audiences less than thrilled. In fact, it is rumored that dozens of people walked out on the test screening.

Based on that initial reaction, Goodfellas was recut and it is now the masterpiece we see today. If you’re not receiving favorable return on an idea then change it, immediately – you don’t have time for a concept to grow on the audience.

If you want to keep the momentum of customer relationships with your life insurance agency going strong, stay humble – keep your feet on the ground and your head out of the clouds.

Let’s wrap it up…

You think this is funny? Like I’m a clown here to make you laugh? I kid. What’s not amusing is taking your customer relationships for granted.

If your organization is just for fun and games then don’t bother ever changing a thing – but last time I checked continuous revenue was kind of a big deal for entrepreneurs.

You have had a solid relationship with a customer for years…so they would never have the audacity to take their business up the street, right? No, wrong – bad life insurance agency!

Keep your customers spellbound – show them you’re in it for the long haul. Because trust me, nobody knows you when you’re down and out.

Lisa Navarro is a freelance writer and administrative professional currently residing in Southern California. She has over 10 years of experience within the marketing and health insurance fields. When she’s not intimidating strangers with her writing, she’s most likely out and about stirring up trouble.