The World of Digital Marketing

Wristwatch phones, hover boards, artificial intelligence… things science fiction enthusiasts have been drooling over for decades – and today they no longer have to. We’re barreling through the wave of the future right now.

Thinkers like Wells, Bradbury, and Huxley were well ahead of their time – a plethora of their omniscient ideas have come to fruition. If they were alive today, what would they imagine for our tomorrow?

How will advancing technology affect digital marketing trends? More importantly, how will it impact your insurance and financial marketing services?

Honor amidst thieves

Unless you’re Batman it is near impossible to stay off grid these days. The “six degrees of separation” theory was given juggernaut force with social media. Assassination by octothorp (that’s the fancy word for ‘#’ for you plebians).

One trend you’ll see become more prevalent is the need to protect one’s privacy. Increased surveillance and mobile devices turns every corner and every hand into the paparazzi. The old saying “when no one’s looking” has become obsolete.

Working the insurance and financial marketing circuit gives you inside access to some intimate details – break your client’s trust and there will be blood.

Do not, I repeat do not, put your client’s secrets on the black market for bidding. Ensure your customers that their personal information is not for sale – be the pit bull at the door ready to protect not attack.

Holograms or bust

The masses are so eager for technology to catch up with their imaginations that some zealous amateur engineers have gone as far as crafting hologram displays for smartphones out of old CD cases. Anyone born after 2001 is now Googling what a CD case is.

Ever since Leia made her plea to Obi-Wan, tech genius-nerds around the globe have been chomping at the bit to recreate it – and now they have.

Voxiebox, the brainchild of VOXON, displays a 3D hologram without the use of external equipment – a free floating model formed by light. I don’t know about you, but ‘mind officially blown’ was my initial reaction.

So instead of pens you can hand out light sabers with your logo on it (yes!) – now attempt to high five your buddy and miss.

Rise of the man-chine

So machines could, like, totally take over the world – OMG guys I am so not even close to being ready! Pardon me, I had some tween speech stuck in my throat there.

Don’t worry, I doubt a naked terminator is going to bust through your living room looking to borrow your Harley anytime soon. Technology will, however, continue to merge with our biology.

This is where you will start to see digital marketing get up close and personal. With facial recognition sciences gaining strength, drawing up charts for various ranges of coverage may become a thing of the past – able to focus instead on one individual at a time.

Fitbits may one day move from a wristband to an implant. A physical for a life insurance policy may one be as easy as pushing a button – or even pulling a finger (warning, article may contain adolescent humor).

Wrap it up…

I’m a little disappointed we don’t have flying cars on the lot yet but I’m just being greedy – we live in an age of pure technological miracles.

Technology is one restless bird – it doesn’t seem to have touched the ground since it first took flight. The only question now is now, how high can it go?

Advances in your own back yard, the medical field, have made it possible for people to live longer, live stronger, and heck… just live (wink-wink, nudge-nudge, towards annuity sales).

Some go as far to inspire millions even further – case and point, Noah Galloway, a double amputee veteran that graced the cover of Men’s Health. Like Noah, your insurance and financial marketing services must adapt and conquer the ever changing world of digital marketing.

Lisa Navarro is a freelance writer and administrative professional currently residing in Southern California. She has over 10 years of experience within the marketing and health insurance fields. When she’s not intimidating strangers with her writing, she’s most likely out and about stirring up trouble.