Marketing Resources – Walk The Line

You can’t afford to play the fool when it comes to your marketing resources. Your life insurance agency relies on it – it’s the blood that keeps the flesh warm. Take your insurance and financial marketing services to a new high by laying it on the win, mixing it up proper, and putting a spear through the heart of results.

Invest wisely or burn, baby, burn

Who needs a budget when you’re made out of money? Oh that’s right… you’re not – skin and bones just like the rest of us.

Before you start tossing paper planes in the air you should know which media type best tickles your client’s fancy. Do your research and pinpoint where your insurance and financial marketing services will have the most impact.

Pull a sample group to experiment your campaign on before releasing it into the wild. It will give you a better idea on what to expect should you move forward.

Before you pull the trigger, get a clear site on where you’re aiming. Otherwise you might as well build a nice, cozy little fire and toss your wallet into it. Make sense or should I bust out the marshmallows?

Don’t abandon your media post

You know the guy that tells the same joke over and over again until you want to claw your eyes out? In case you haven’t guessed, you DO NOT want to be that guy.

With their powers combined, social media giants allow you to post content on several profiles simultaneously. An admirable time saver but inadvertently a tad (yawn) boring – dare I say lazy?

A plethora of your followers likely run around on several of your networks, if not all of them – show them you’re not a one trick pony.

If you want to keep the action on all your marketing resources hot, you need to diversify amigo. If every one of your posts is identical you’ll come off sounding like a broken record.

Spin profits not parasites

When you start smelling almonds it’s time to cut it off at the knees. It may sound harsh but you have to treat your marketing resources the same way.

Marketing is meant to draw leads and increase profits – standard successful business stuff in case you were wondering.

Don’t let your efforts fall victim to a succubus. Track results on each campaign to see what’s working and what’s not – then trim the fat.

Wincing at the thought of another mundane analytics and reporting task to your day? Don’t fret my liege, most social media networks already provide an easy button for you to use.

Any marketing resource that doesn’t make it rain needs to hit the road.

Final thoughts…

No wise investment was ever made on a whim. You’ve worked too hard to drop your green on anything that doesn’t guarantee a return.

Be strategic but don’t bore yourself and others with the same old song and dance – Keep the fires burning by changing up your marketing resources routine once in a while.

If it ain’t broke don’t fix it. And if it is, you need to drop the hammer.

Lisa Navarro is a freelance writer and administrative professional currently residing in Southern California. She has over 10 years of experience within the marketing and health insurance fields. When she’s not intimidating strangers with her writing, she’s most likely out and about stirring up trouble.