Think email marketing is for the old country? Think again young blood. Email still has serious clout when it comes to consumer engagement. Master this tried and true method will have your life insurance agency holding all the cards.
3 Ways to Get Made with Email Marketing
- Take it to the mattresses
The Cosa Nostra didn’t monopolize Vegas because they enjoyed the heat – oh no, taking over the desert was a guaranteed return on an investment.
A tightly run email marketing platform will do the same for you – minus the rapid gunfire.
Email generates three times the purchase power of social media platforms – seventeen percent higher on average for order value according to reports from eMarketer.
That’s an opportunity you can’t afford to lose out on. So pony up the dough and get some serious muscle behind your campaign.
- Go for the jugular
Aim your sights at a specific target – it is life or death for your email marketing strategy. Too broad of a distribution list will kill your chances of a return.
Moore Market Intelligence and Wink, Inc. reported that annuity sales made history for first quarter sales – rising five percent from the previous year.
You want to get the jump on that deal? Market to the corner that’s odds-on to deliver – individuals in or near retirement with the income to make it happen.
An annuity marketing email isn’t going to appeal to a bunch fresh sprung college students – they’re just starting out, retirement isn’t at the top of their list of priorities.
Just like a cage salesman isn’t going to get far in a room full of lions, you’ll have the same luck if you’re trying to appeal to the wrong demographic for your product.
- Don’t be Fredo
Michael took over the business because he had the smarts – Sonny was too impulsive and Fredo, well, we all know what happened to Fredo.
The quickest way for your email marketing to get dismissed is coming off like a butta’ gattz… a fool for those of you rusty on your Sicilian. So use your head and make sure your emails are intelligent and professional.
Grammar should be eloquent and no zany signatures or cutesy wallpaper backgrounds.
It helps to have a little class as well. Words like “sale” or “free” filter straight to junk mail. You’ll be stuck on the spam turnpike with cheap gimmicks like that.
Earn back the respect you deserve – be concise with your literature. You’re not writing a love letter so leave the gushy fillers out of it and get down to business.
Nothing is worse than a limp fish handshake. Do you want me to kiss it or you want me to shake it? Don’t let your email marketing leave the same impression.
Consumers are wary to motives that are all bark and no bite – they’ll turn their back on your council immediately if they sense you’re not genuine.
In this case, it actually pays to be a wise guy. Don’t take advantage of what email has to offer and your business may be sleeping with the fishes. Capiche?