Internet Marketing – Strong Like Bull

It is incredibly easy these days to get your spurs caught up in dirty business practices. Don’t let your life insurance agents fall victim to wicked vices. Make sure your organization’s internet marketing strategies are strapped in tight and ready for the good ride.

  1. I like it a lot

Size really doesn’t matter… at least when we’re talking internet marketing strategies.

The quantity of “likes” a particular post gets has become the equivalent of a signature in your high school yearbook – a brief ego boost but ultimately just a bunch of jibber jabber.

You’re running a business, not a popularity contest. The whole point of marketing is to complete a conversion – generate real income. And unfortunately “likes” don’t pay the bills.

You want to draw individuals that are genuine to your cause, dedicated professionals who are going to help you build solid foundations and connections.

Followers that lack quality will inadvertently damage your message and your brand.

  1. The real McCoy

When I say genuine, I mean genuine – over 83 million Facebook accounts are bogus.

Catfishing has become an alarming trend – people building several profiles so it appears they have more connections than they actually do. Change the user name and profile photo and it’s, like, a whole new you. But it’s not! It’s just weird – and deceitful.

This practice become so detrimental to companies that was dedicated to filtering out the garbage.

Make sure your followers are the real deal, or at least human, and not just some twit with too much time on his or her hands.

While we’re at it, stop liking your own posts – it’s tacky. It’s the equivalent of making a joke then winking at your reflection and saying, “Good one.”

  1. Don’t tread on #me

There has been a blatant abuse of the hash tag – it has mutated into a new form of digital marketing spam.

Many social media marketers are guilty of serial hash tagging – leaving a mine field of irrelevant and confusing connections.

Limit your hash tags to be directly relevant to your post – don’t just dump one on there because it’s trending. Even the all mighty Twitter suggests keeping it to two hash tags at the max.

If there are more hash tagged words than actual words in your post, you got serious issues partner.

  1. So hot right now

Many internet marketers choose to blur the lines of business and pleasure. It is ok to incorporate personal information in marketing posts, just make sure it is appropriate to your message.

So let’s not make it all about you sweetheart. What are you promoting? Who are you promoting? Consumers want something that is valuable to them – they don’t want to hear about you all the time.

Is that photo of a macaroon next to your name brand sunglass producing anything worthwhile or are you just bored?

You want to come off as a respectable marketer, not a narcissist fishing for compliments.

Final thoughts…

Just because you can, should you? Consumers are begging you not to – and you should listen, bud!

Kicking up a bunch of dust only blinds you from seeing the bigger picture and stalls your chances of reaching a lucrative final destination.

Get off the bandwagon haus! The last thing you need is to be branded as a nuisance.

Don’t follow the herd, lead it.

Lisa Navarro is a freelance writer and administrative professional currently residing in Southern California. She has over 10 years of experience within the marketing and health insurance fields. When she’s not intimidating strangers with her writing, she’s most likely out and about stirring up trouble.